Sunday, March 02, 2003

Network Gaming Clubs: What's all the buzz about?

The following is an article about my business, The Hive, that was in the UVSC newspaper. I'm so impressed with it that I'm going to use it as my blog entry. Here it is.

The new buzz about town is that The Hive is open for business. This ain't your daddy's Nintendo. The Hive boasts what could be the best network gaming experience in Utah. "What's network gaming?" you ask. It's battling live opponents, from your computer, while your opponents, and or allies, do battle from theirs.

In visiting The Hive I was reminded of Doom, an early multi-player game. The nightly news showed a twelve or thirteen-year-old sitting transfixed by his computer screen, wielding his keyboard as though it were one of the weapons it controlled. The boy, in his feverish excitement, politely requested over and over again that his enemy, "please die." This demonstrates how these action packed games entertain while fostering good manners.

The Hive maximizes the excitement of these games. A hive brings up visions of a swarming community filled with individual cells. This is in contrast to the typical gaming experience you have at home. The games offered at The Hive can be played over the Internet. However, according to Adam Moore, one of the four founders of The Hive, playing from home lacks the "synergy of fun" you experience when your opponents and allies are in the room with you.

According to Moore, besides the "synergy of fun" there are other advantages in coming to The Hive. Namely: speed, speed and more speed.

The Hives' machines are custom built for multi-player gaming. Most PCs just don't have the umph to play today's multi-player games with stellar results. Speed advantage number two is the custom network that has been put together by these talented, techno-geek entrepreneurs. Speed advantage number three will make lovers of the Internet drool if they know what the heck it is. It's called a mega-bit fixed-point wireless connection. Like wow and stuff. That's faster than a T1 line folks! This connection comes in handy if you want to play a game that no one, currently buzzing about the hive, is interested in. The combination of this fast connection and custom gaming computers eliminates the lag you are used to seeing at home.

The forth advantage of playing at The Hive is that it saves you the expense of buying these games with your own cash.

Enough about The Hive; lets talk about the four guys who got it started a short month and a half ago. Like the Four Horseman of the Apocalypse: Richard Lindholm, Dave Brinkerhof, Adam Moore and James Rowell hope to ride their computers across the land laying waste to all competitors in the network gaming club industry. The three college students, and one recent alumni, claim their equipment is the best and that their prices can't be beat; and they're willing to put their money where their mouths are. The Hive is doing a special promotion for UVSC students. Show this article, or your student body card, at the door and get two people in for the price of one. This offer is good Monday through Thursday, for day passes only, and is only valid through March 31, 2003.

The Hive is located inside Laser Assault at 264 N 100 W Provo. Ph. #375-HIVE. WWW.playthehive.com. It's open Mon. - Fri. 3:30 pm - midnight, Sat. 10:00 am - midnight.

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