Thursday, May 01, 2003

People are hungry, give them a logo they want to eat

An interesting side-note, following up from the eulogy in the last blog: I didn't know exactly how to write a eulogy, so I started looking online for some examples that I could mimic. I was extremely shocked to see that there are businesses out there that will write your eulogies for you for only $29.95. Which goes to prove the saying that you can buy anything online - even a eulogy!!!

I have spent a lot of time over the last several months creating logos and helping others do the same. Throughout all of my work, a few patterns have been brought to my attention that I would like to share.

Logos can't have a lot of words - I noticed that people try and cram whole sentances into their glyph. This is very bad! Nobody can read that stuff once you make it a certain size. Or, it just looks plain stupid when you blow it up to a sign/banner size. Instead, focus on a bold, crisp image that brands your entity.

A logo needs to be scalable - It should be just as effective if it is 100 pixels wide or 100 feet wide. I ran into thie problem with The Hive's logo when trying to make signs. I found myself re-creating the logo every day for each media. It would have been so much better if I had just created a vector based graphic from the very beginning.

People are hungry, give them a logo they want to eat - I know this sounds weird, but it's true. A good logo should look edible. It draws you in because you just want to grab it and eat it. For example, in the graphic you can see a honeycomb and a wafer. Both of them look like candy!

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